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6 Email Marketing Secrets from Marketo
According to research performed earlier in 2014 by Gigaom and reported by eMarketer, email marketing is still the most commonly used method of digital marketing, with a whopping 86% of respondents...
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Scoop.it Secret Santa: 4 New Templates!
Happy holidays, Scoopiteers! As you probably know, a few months ago we launched Scoop.it topic page templates in an effort to encourage personalization and of curated content. You have been...
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What you read: 2014
As 2014 comes to a close and we’re all getting ready to ring in 2015 with style, let’s take a look back at what you read on the Scoop.it blog over the last 12 months. These are ten of our top...
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Content & Community Management: The Perfect Pair
Two of the most up-and-coming job titles floating around the tech world these days are content marketer and community manager. My professional journey happened to start with one and lead to the a...
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Thank You, Community Managers!
Dear Community Managers, A few short years ago, the term ‘community manager’ snuck into business world. Companies were rushing to find themselves one, even though they might not have even been sure...
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ROI or RIP: The Lean Content Marketing Handbook for SMBs
Some say content marketing is only for people with deep pockets, and that short of creating Star Wars, you’ll struggle to make an impact. We happen to disagree. Over the past three years, we’ve been...
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How to leverage analytics to create great content
It’s 5:02 a.m. on Friday as I am writing this. The dog is on the floor licking…something (he likes to lick a lot!) and my wife is asleep beside me in bed. The last 10 minutes have gone something like...
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The one content curation best practice that you might not be doing
You want content curation resources? We’ve got content curation resources. I can preach until my face turns blue about content curation and content marketing best practices, but none of it really...
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4 Years of Professional Growth & Good Vibes, Curated
Dear Scoopiteers, Ally here, as usual, bringing a special newsletter-themed design to the Scoop.it blog today, mostly because I have some news to share with you. I started a college internship at a...
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4 Great things I learned as a community & content marketer
By this point, as a reader of this blog, it’s not unlikely that you’re familiar with my story. I was hired straight out of college as a community manager by Scoop.it and have spent the last few years...
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